How We Collect Your Personal Information
We may collect information from you when you use the Site. The information we collect from you may include but is not limited to:
(1) information you provide to us directly;
(2) information we collect automatically during your use of the Site; and
(3) other information, such as information about the device used to access the Site, your geographic location, and information acquired from social networking services or other third-party integrations.
The information we collect can be used alone or combined with other information to identify you as an individual (“personal information”). Examples of personal information include but are not limited to: your name, your mailing address, your email address, or your date of birth. Please be aware that this policy may still apply even if you elect to use private browsing features within your browser.
Information You Provide to Us
Registration or Account Data
We may collect information from you if/when you register with our Site in order to use various features. Such information could include:
(b) Date of birth
(c) Mailing address
(e) Password (where applicable)
(f) Phone number
As you use the Site, we may collect other data that you provide voluntarily (such as comments that you post). We may also collect information about you through other methods, including voluntary survey submissions, social media platforms, verification services, data services, as well as public sources. We may combine this data with your registration data in order to maintain a more thorough profile.
We may collect your email address, but only if you voluntarily provide it to us. This may occur, for example, if you sign up to receive an email newsletter, or enter a promotion. We will use your email address for the purposes for which you provided it to us, and also from time to time to send you emails regarding the Site or other products or services that we believe may be of interest to you.
You may opt out of such email communications at any time by clicking the “unsubscribe” button at the bottom of each email. Your email address may also be shared with the technology provider we use in connection with the purposes for which you provided it, and that technology provider may also contact you from time to time should account or security issues arise.
Information Acquired through Automated Data Collection Technologies
Our Site may, at times, may use third-party Data Processors (for example the Facebook Pixel or the Pinterest Tag) to automatically link your personal information with your user profiles on those sites. As a Data Controller we will not have access to your personal information, but we may utilize their respective advertising platforms to distribute our content to you in the future.
Additionally, as you navigate through and interact with our Site, we, third-party Data Processors, and advertisers may use automatic data collection technologies to collect:
(a) Information about visits to our Site, including traffic patterns, geographic information, and other data logs.
(b) Data about your computer and internet connection (including information about your browser, operating system (OS), or IP address).
(c) Data about your interactions with email messages, such as when you click on a link or whether the messages are opened or forwarded.
(d) Demographic information that may contain personally identifiable information.
We may aggregate automatically collected data with personal information we collect in other ways (such as data collected during an email opt-in) to further enhance your user experience.
The technologies we use for this automatic data collection may include but are not limited to: (1) cookies, (2) flash cookies (3) web beacons, and (4) Google Analytics.
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
(a) authentication – to identify you when you visit and navigate our website;
(b) status – to help us to determine if you are logged into our website;
(c) personalization – to store information about your preferences and to personalize the website for you;
(d) security – to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally;
(e) advertising – to display advertisements that will be relevant to you; and
(f) analysis – to help us to analyze the use and performance of our website and services.
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. Please consult your browser instructions for information about how to delete or block cookie usage. Please note that blocking cookies may have a negative impact on the functions of many websites, including our Site. Some features of the Site may cease to be available to you.
How We Secure Your Information
We have implemented measures designed to secure your personal information from loss or unauthorized access. All private information you provide to us is stored on secure servers, behind firewalls, and is encrypted using Secure Sockets Layer (SSL) technology. The purpose of this encryption technology is to keep information confidential when it is passed back and forth between a web server and a user.
Unfortunately, the transmission of information via the internet is not always completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted through the Site. Any transmission of personal information, or otherwise, is at your own risk. We are not responsible for circumvention of any privacy settings or security measures employed by the Site.
How We Use Your Information
The information we collect from users is integral to enhancing the functionality of the Site. For example:
(a) We use the information that you provide, in tandem with the information automatically collected, to operate, maintain, enhance and provide all of the features of the Site, and to enable third parties to serve personalized content, goods, and services recommendations.
(b) We use the information that you provide to understand and analyze your Site usage trends and preferences. This helps us improve user experience across different devices, create new features and functionality, and improve fraud detection and information security.
(c) We may use your e-mail address or other personal information (a) to contact you for administrative purposes such as customer service; (b) intellectual property concerns related to content you have posted on the Site, and/or (c) to send you promotional messages, offers, and/or materials related to the Site or the third-parties we work with. Generally, you can opt-out of receiving promotional communications, through links provided in the messages or by contacting us directly at contact us.
(d) We may use Cookie and/or Automatically Collected Data to: (a) personalize our services or recommendations, such as remembering your information so that you will not have to re-enter it during a return visit to the Site; (b) provide personalized advertisements or content across your devices; (c) analyze the effectiveness of Site or third-party marketing activities; (d) monitor aggregate site usage metrics such as total number of visitors, pages viewed, and session duration; and (e) track your entries, submissions, and status in campaigns, promotions, or other similar activities.
We may use third parties (WordPress plugins) to provide additional functionality that allows you to register for, or otherwise enhances our Site; in this case the third party will also have access to your information. We are not responsible for the privacy practices of other websites or third parties, and we cannot control how third-parties may use your data.
For example, we work with third-party social media tools to offer you their social networking services when using the Site. If you use third-party social networking services found on the Site to share our content with your friends and family, these social networking services may be able to collect information about you. These third-party social networking services may also notify your friends about your use of the Site in accordance with their own privacy policies.
By linking to such websites or using such third parties’ services, we are not endorsing their content or practices. We encourage you to be aware when you access any such third-party links and to read the privacy policies associated with each website you access. If you have any questions about an advertisement or other targeted content, you should contact the third-party directly.
Otherwise, we do not provide any personally-identifying information about you to third parties, except if or when required by law.
Your Choices About Your Information
You may, of course, decline to share certain information with us, in which case we may not be able to provide to you some of the features and enhanced functionalities of the Site. For example:
If you do not wish to receive email offers or newsletters from us, you can opt-out of receiving email information from us by using the “unsubscribe” button at the bottom of each email. Although your wishes to unsubscribe are reflected promptly in our active user database, we may need to retain some information you submit for a variety of purposes, including backups and archiving, and to prevent future emails from arriving to your inbox.
Lastly, some of our third-party Data Processors require us to specifically list their opt-out links, and those links, as well as as opt-out links for other providers we may use, are listed below.
(a) Facebook: Opt-Out
(b) Google: Opt-Out
(c) Google Analytics: Opt-Out
(d) Google Retargeting: Opt-Out
Disclosures and Additional Information
Please be aware that the data protection laws and regulations applicable to your personal information transferred to the United States may be different from the laws in your country of residence.
Children’s Online Privacy Protection Act (COPPA) Compliance
We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act). We do not knowingly collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older. We recommend that anyone under 18 years of age participate and use our website, products or services only with parental permission and supervision.
Do Not Track Signals
Some browsers offer a “Do Not Track” option to help protect consumers as they navigate throughout the web. Unfortunately, there is no uniform standard for how websites should respond to DNT. Due to lack of such standards, the Site does not respond to Do Not Track consumer browser settings or like signals.
In Case of Merger or Sale
Trendsnbest reserves the right to transfer or assign the information that we have collected from users in connection with a corporate transaction, such as a divestiture, merger, consolidation, asset sale, or Company bankruptcy.
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